Put seniors on a good plan automatically

maria1
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After spending a weekend sorting out my parent's gas bill I - which was very  high at $530, I noted that the gas bill had a note on it stating that my parents could save more than $400 annually if they went on a value plan. I do not understand why it is not possible to put customers onto such a plan automatically - it is quite difficult for elderly people to keep on top of plans and new ways of engaging and having to navigate these systems.   What stops AGL from making value paln pricing available as par for course i.e. by default to their senior customers?  Thank you.